There are several mediums that can be used to promote an organization, a product or a service and video production is just one of them. Creating the awareness for the product is the primary reason this tool is chosen. In almost all cases the video product can be competitively cost effective and definitely cheaper that other tools for promotional use. This book will show you exactly what you need to do to get in the video game! In this book, you will learn: Video product basics Choosing your target market and subject Visualize your complete product, write your script and obtain graphics Choose and learn your editing software Record audio And so much more!